Hi, I’m Matthew Dunne.
I struggled with addiction for most of my life.
Four years ago, I chose sobriety. But the road back wasn't easy.
This goes beyond a business — it embodies our values. We produce meaningful work guided by a collective commitment to excellence and care.
My Journey
A head-on motorcycle accident during lockdown left my body broken and my mind lost. I couldn't train for almost a year. The mental battles that followed were some of the darkest moments of my life — until recovery programs and strength training rebuilt me from the ground up.
Training gave me structure, purpose, and belief. It helped me rebuild the man I thought I'd lost forever.
Now I help others do the same.
If you're struggling with addiction, mental health, injury, or a life setback - I'm the coach who understands it, because I've lived it.
Let's rebuild your strength, your routine, and your life.
My Approach
When you work with me, you don't just get a fitness plan — you get a coach who has rebuilt himself from the ground up.
I've been through addiction, recovery, and years of mental battles. I've come out the other side stronger, disciplined, and focused — and now I coach others to do the same.
You'll get personalised training built around your goals, your lifestyle, and your level. Whether you're starting again, rebuilding confidence, or pushing for elite strength — as a under 110kg lifter with a 200kg bench press, I know what it takes to become powerful, consistent, and mentally tough.
But this isn't just about the body. You'll get structure, accountability, and a coach who actually listens — helping you build discipline, improve habits, and develop the mindset to stay on track through stress, lack of motivation, ADHD challenges, or whatever life throws at you.
Personalised strength programs
Technique coaching and video feedback
Mindset and routine support
Accountability check-ins
Nutrition guidance
Someone in your corner every day
Whether you choose Pro, Elite, or Platinum - you're not just starting a fitness plan. You're partnering with a coach who knows how to rebuild a life, not just a body.
